ZART is a program that educates, supports, encourages, and promotes Zuni arts, artists, and culture. Zuni artists have been and still are adversely affected by outside control of retail markets in Zuni Pueblo and elsewhere. These operations not only devalue and misrepresent the artwork, but many also treat the artists unfairly.

The Keshi Foundation (TKF) created ZART to provide advocacy for all Zuni artists. ZART is a platform for success, creating new economic opportunity where none exists. This is the only nonprofit site dedicated to Zuni artists and their artwork, where all work is authentic and either donated by collectors or purchased directly from the artists at fair market value.